Press Releases

SM Earth Day celebration focuses on trash segregation

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Trash segregation takes center stage to foster proper waste management as SM Supermalls spearheads the celebration of Earth Day (April 22) in 60 SM Malls in the Philippines.

The nation’s biggest nationwide chain of malls has been at the forefront of promoting proper waste management in Filipino households via the “Trash-to-Cash Recycling Market” introduced in 2007 and is held every first Friday and Saturday of the month at all SM malls.

SM Supermalls, through Trash-to-Cash event, enjoins households to collect and sort out their household recyclable throwaways– paper, plastic, metal, and glass waste—and turn these to cash.


Picture7 Picture5001 (6)SMOL_EARTH DAY 2016__Picture1001 (8)The support of Filipino households point to the success of Trash-to-Cash—in 2016 alone, the program was able to recycle over a million kilos of paper, or the equivalent of pulp that can be processed into paper from 18,452 seven-year old trees.

With SM’s Trash-to-Cash firmly in place to highlight responsible solid waste management as a daily task, the SM challenge to make every day as a celebration of Earth Day is slowly gaining foothold in Filipino homes.

In conjunction with the April 22 celebration of Earth Day and as part of the 406th Foundation Anniversary commemoration of the University of Santo Tomas, the UST College of Education (CE), College of Fine Arts and Design (CFAD), and UST Museum, in partnership with SM Cares and SM Supermalls, presents collaborative project, “Likhang-Bayan Year 9: UST’s SweetART” fusing two advocacies: care for the environment and preservation and propagation of “pabalat,” a traditional Filipino art form.

The exhibit (April 22 at the 3rd floor City Center, SM North EDSA, Quezon City) aims to heighten environmental consciousness and emphasizes man’s unique role as “steward of God’s creation.” It also aims to deepen appreciation for traditional Filipino arts as cultural treasures and encourages people to take part in their preservation and propagation.

Designs featuring flora, fauna, scenery, and environmental mottoes will be showcased. Upcycling and photography projects of UST Interior Design, Industrial Design and Advertising Arts students, respectively, will also be included in the exhibit. Exhibit viewers may reserve a featured artwork for purchase, which can be claimed during egress. All proceeds will go to tree-planting initiatives of the UST Simbahayan and SM Cares.

SM Cares, a division of SM Foundation Inc., is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Programs on Persons with Disabilities, Senior Citizens, Women and Breastfeeding, Children and Youth, OFW (or SM Global Pinoy), Social Entrepreneurship and Environment and Sustainability.

Book on Ageing Population in the Philippines Launched by SM

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With the rapidly increasing ageing population in the Philippines, senior citizens have the power to elect the next president of the country.

This was bared over the weekend by University Professor Clarita Carlos during the launching of her pioneering book entitled Population Ageing in the Philippines, Issues and Challenges at The Podium who said that anyone vying for the presidency should tap into the 60 years and old and above age group because they will play a major role in electing the president in the next election.

_MG_6515_MG_6293_MG_6434 _MG_6359 _MG_6347_MG_6548_MG_6662“The population of the elderly in the Philippines will be more than 10 percent in 2020, thus political leaders should think of reaching out to (them). Not only is this mandated in the Philippine Constitution (under Article XIII) but the number is also significant in electing the next president of this country by 2022,” Carlos said.

She pointed out that the elderly population in the Philippines is increasing faster than the growth of the population. In 2000, there were 4.6 million senior citizens or about 6 percent of the population. In 2010, the number grew to 6 million or 6.9 percent of the population. By 2022, the elderly is expected to be around 12 million which is a significant factor in the election of the leaders at that period.

Carlos further stressed that the older age group enlarged at a faster rate of 3.4 percent per year compared with younger (1.5 percent) and working (2.8 percent) age groups from 1970 to 2010.

The ageing population is a worldwide phenomenon for all countries in the world, except Africa, according to Carlos. The number of older persons is project to grow by 56 percent from 901 million in 2015 to 1.4 billion in 2030. By year 2030, the population of older persons will be more than the number of children aged 0-9 years with 1.4 billion for the former and 1.3 billion for the latter.

“The ageing of our population is unprecedented. A combination of decreasing fertility rates and the increasing life expectancy have produced an ageing population. People are living longer because of advances in medicine, better nutrition, better health care, better education and overall well-being of society,” she said.

It therefore important, she added, that government, private sector and all stakeholders work hand in hand in making sure that the needs and aspirations of older people are met in the light of the various challenges and implications of an ageing population.

“There are profound implications of ageing population,” Carlos said as she noted that the overburdened health care systems in many countries will have to adjust to the needs of older persons. She also cited the consequences in the pension system which countries have to address to prevent deficits, as well as challenges in the labor structure as countries are now passing laws to prolong the age of requirement.

But Carlos said the biggest component to an ageing population is the family. “Older people get much of their strength from their children and members of their family. We should endeavor to make our developments centered on the family and all its members including our parents, the older people. This is the first big step to making sure that older people have happy, decent lives in their twilight years,” she said.

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In taking part in the book’s publication, SM Prime President Jeffrey C. Lim explained that SM has always believed in the inclusivity of services that should cater not just to the young but the old as well. “There has been a lot of focus on understanding millennials but very little about Senior Citizens. It is about time that we give attention to our Elders as well. With the ageing population, it has become necessary that we give them respect and dignity to pursue a life of fulfillment in their sunset years,” he said.

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For Carlos, she expressed hope that through her book, leaders in both the government and private sectors work hand in hand to address the issues and challenges of the ageing population. “That’s really the intention of this book. To bring to the attention of everybody that the world is ageing except Africa. The issue of an ageing population must be embedded in every social and economic plan of the nation,” she said.

SM Commits to Go Beyond the Hour in Earth Hour

DENR allots P7 billion to plant 1.3 M hectares of bamboo and mangrove in 6 years

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Staying true to its commitment to sustainability and environmental protection, SM Prime Holdings Inc. has challenged the public to see Earth Hour as just a 60-minute event for the environment but a continuing personal pledge to climate action.

Speaking during the recently concluded Switch Off ceremony of Earth Hour spearheaded by World Wide Fund for Nature (WWF) at the SM Mall of Asia in Pasay City, Steven Tan, Senior Vice President of SM Supermalls, said SM for its part will continue to go beyond the one-hour light switch off by intensifying and strengthening its efforts to address climate change considering the impact it has on the communities all over the country.

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“We are now facing a climate crossroad and it’s up to us to make the right choice. A choice which transcends borders and generations. Let us go beyond the hour and find ways to continue to shine for climate action,” Tan said.

Earth Hour is a global effort to raise awareness on environmental issues particularly climate change and its effects on people and Planet Earth.

Through the years, SM made environmental management the core of its every development. SM Cares has likewise embarked on sustainable programs that focus on energy efficiency, solid waste management, air quality and water recycling.

Tan also stated that with a daily traffic of 3.5 million and more than 18,000 tenants, SM Supermalls is in a position to show the importance of caring for the environment and ensuring a sustainable future for the next generation.

“We at SM Supermalls are a firm believer that the challenge of climate change can only be truly addressed by the collective will and united resolve of every individual. With a daily traffic of 3.3 million, SM Supermalls is excited to share this hour to each and every Filipino who choose to change climate change,” he stressed.

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Customers from SM Cabanatuan

WWF had partnered yet again with SM Cares, the corporate social responsibility arm of SM Prime Holdings, in this year’s celebration of Earth Hour. The event, which was held at the SM By the Bay, was attended by top government officials including Environment and Natural Resources Undersecretary Demetrio Ignacio Jr. and Metro Manila Development Authority Spokesperson Celine Pialago, WWF Philippines Chairman Aurelio Montinola and celebrity Ambassadors Mikee Cojuangco-Jaworski, Isa Calzado, Janine Gutierrez and Andre Paras and SM executives.

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Environment and Natural Resources Undersecretary Demetrio Ignacio, Jr.

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Metro Manila Development Authority Spokesperson Celine Pialago

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WWF Philippines Chairman Aurelio Montinola

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Celebrity Ambassadors Marc Nelson, Rovilson Fernandez, Mikee Cojuangco-Jaworski, Isa Calzado, Janine Gutierrez and Andre Paras

They took turns in pedaling the stationary bikes to light the Earth Hour globe during the 1-hour switch off which started at 8:30 p.m. The switch-off was also participated in by all the SM malls, 60 in the Philippines and 7 in China and 5 residences of SM Development Corporation (SMDC).

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At the center is SM Prime Holdings President Jeffrey Lim

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Meanwhile, Ignacio, during his switch-off address, bared that the DENR has allotted P7 billion in order to plant 1.3 million hectares with bamboo and mangroves in the next 6 years.

“In the next six years of this administration, one of our priority programs is the National Greening Program and P7 billion had been allotted to plant 1 million hectares of bamboo and 300,000 hectares of mangrove.” he stated.

He explained that bamboo and mangrove were chosen because they grow fast and they have the highest carbon sequestration potential or the process by which carbon dioxide is removed from the atmosphere. “Bamboo also prevents erosion and siltation that destroy our lakes, rivers and coastal areas”.

#SMEarthHour #ChangeClimateChange #SupportingCommunities #SMCares

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