Upcoming Events



With the school opening slated next month, employees from SM Prime and its Business Units across the country will take part in the Department of Education’s “Brigada Eskwela 2017”. These company volunteers across all levels have committed their time and talent for the benefit of the school children.

Elena Bautista Horn, Vice President for Corporate Affairs of SM Prime said their participation in ‘Brigada Eskwela 2017’ is part of their continuing commitment to nurture among their employees the spirit of volunteerism in community service.

“SM Cares volunteerism program aims to provide a venue for employees to contribute in making life a little better for the people in the community.” Horn noted.

In 2016, she said SM volunteers cleaned up a total of 57 public elementary schools geared towards its rehabilitation and refurbishment. For this year, they are to work on at least 65 schools and will be engaged in repairing facilities, cleaning and painting of classrooms. Employees will also be given a “Painting 101” session before they embark on the volunteerism task for a well-polished look.


“We appreciate the efforts of SM volunteers in giving a hand to make our schools ready for school opening. This display of civic spiritedness is worthy of emulation by our young people. This is a concrete way of serving by example,” enthused the principal of P. Villanueva Elementary School in Pasay City.

Aside from fostering volunteerism, SM Cares also carry out programs for Persons with Disabilities, Senior Citizens, Women and Breastfeeding Mothers, Children and Youth, OFW (or SM Global Pinoy), Social Entrepreneurs and Environment and Sustainability.

SM Prime is one of the largest integrated property developers in Southeast Asia that offers innovative and sustainable lifestyle cities with the development of malls, residences, offices, hotels and convention centers.

Road Safety Takes Centerstage in Safe Kids Worldwide Philippines-SM Event

IMG_5946In a bid to reverse grim statistics on road traffic crashes, SM Prime Holdings Inc. has partnered with road safety advocates to bring back security in the streets.

This week, SM Supermalls and SM Cares in partnership with Safe Kids Worldwide Philippines (SKWP), Safe Kids Worldwide Network, Global Alliance of NGOs for Road Safety, Motorcycle Development Program Participants Association, Inc. and the World Health Organizations have lined a series of activities that will promote and call on all stakeholders to implement the SaveLives #SlowDown campaign that aims to reduce motor vehicle speeds to save lives.

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The program will bring together stakeholders from government as well as non-government organizations, policy makers, teachers, parents, students, drivers, motorcyclists and media to educate them on the importance of road safety and the need to address the grim statistics in recent years.

The event will start at 3:30 pm on Thursday, May 11, 2017 at the Music Hall of Asia with an advocacy walk followed by a short program which will highlight the call for speed management where National and local government officials and attendees will pledge their commitment to the campaign by signing the SaveLives#SlowDown signboard.

Recent data from the Philippine Statistics Authority showed that road traffic crashes kill an average of 34 Filipinos in a day and is the main cause of death for youngsters aged 15 to 19 years.

Worldwide, an estimated 1.25 million die and over 50 million are injured on road crashes annually and by 2020, road traffic crashes  are expected to increase by 80% in low and middle income countries due to increasing motorization.

In order to enforce speed management and road safety, SKWP will also ask the commitment of local governments on the SaveLives #SlowDown campaign through the promulgation of appropriate ordinances in their own cities and barangays to implement speed limits.

International organizations like the World Health Organization, UNICEF and Asian Development Bank are also expected to join the event which will also coincide with the worldwide Fourth United Nations Global Road Safety Week on May 8 to 14, 2017.

In 2011, the World Health Organization launched the Decade of Action for Road Safety prescribing a framework designed to curb the rising number of road traffic injuries and fatalities in the World. Following the 2011 Framework on Road Safety, the Philippines’ Department of Transportation spearheaded the Philippine Road Safety Action Plan (PRSAP) 2011-2020 with the goal of reducing road traffic crashes by the year 2020.

Jesus De la Fuente, Executive Director of SKWP said road traffic crashes have increased in the Philippines for the past several years. “Government data show transport-related crashes in the country have increased sharply from 15,572 in 2014 to 24, 565 in 2016,” he said.

It is important therefore, he further stated, to implement slower speeds in our roads because speed has always been a major factor in road traffic crashes. “A great portion of our road traffic crashes especially those that are fatal are caused by speeding and it has already proven that a 5% cut in average speed can result in a 30% reduction in the number of fatal road traffic crashes. This is what we hope to achieve in this event,” De la Fuente stressed.

Based on the recent studies, when motorized traffic mixes with pedestrians and cyclists, the speed limit should be under 30km/h.

Royce Cabunag, Director of SM Cares Program on Children and Youth, said SM is proud to be part of the advocacy to make roads safer for everyone. “In this fast-paced world, not everything needs to move at the speed of light. We need to slow down and the road is definitely a place where slowing down is vital and lifesaving. SM is a proud partner in this worthwhile endeavor to save lives especially our children. Let’s slow down to be safe and save lives,” Cabunag said.

SM Cares, a division of SM Foundation Inc., is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Programs on Persons with Disabilities, Senior Citizens, Women and Breastfeeding, Children and Youth, OFW (or SM Global Pinoy), Social Entrepreneurship and Environment and Sustainability. To know more about SM Cares, you may visit www.facebook.com/OfficialSMCares.

Safe Kids Worldwide Philippines (SKWP) is a non-government organization working for the prevention of unintentional injuries to children 14 years old and below. It addresses the issues of road traffic crashes, drowning, falls, burns and poisoning. SKWP is a member of Safe Kids Global Network with more than 30 member countries and 400 coalitions in United Stated and Global Alliance of NGOs for Road Safety more than 170 member NGOs working in road safety from more than 90 countries around the world.

To know more about Safe Kids Worldwide Philippines please visit www.safekidsworldwide.ph or https://web.facebook.com/SafeKidsWorldwidePhilippines

SM to Host Disaster Resilience Conference for PWDs and Senior Citizens


A 7.2 magnitude earthquake could kill 34,000 people and destroy 40 percent of the buildings in Metro Manila and nearby provinces. Most of those who will perish will most likely be People with Disabilities (PWDs) and Senior Citizens.

This was the declaration made by disaster experts led by Philippine Volcanology and Seismology (PHIVOLCS) during last year’s Disaster Resilience Conference for PWDs and Senior Citizens. This year, in a bid to reiterate commitments to make PWDs and Senior Citizens more ready to face an earthquake and any other disasters, SM will again host the second Disaster Resilience Conference for PWDs and Senior Citizens.

Slated on July 20, 2016 at 9 AM at Function Room 3 of the SMX Convention Center at the Mall of Asia, disaster experts and stakeholders will gather once again to provide adequate information to PWDs and Senior Citizens about the realities of a potential earthquake / disaster scenario happening in Metro Manila and other parts of the country.


The conference, sponsored by SM Cares, the Corporate Social Responsibility Program of SM Prime Holdings Inc., also aims to make PWDs and Senior Citizens better prepared and resilient during times of disasters and calamities by teaching them and their caregivers the basic survival tips during and after a disaster has occurred.

Bien Mateo, Director of SM Cares Program on PWDs, said it is of utmost importance that given their vulnerabilities, PWDs and the elderly are given all the know-how to help them survive any disaster. “During these disasters, it is recognized that PWDs and Senior Citizens are the most disenfranchised and are at most disadvantaged due to their limitations on mobility and awareness. It is because of this potential scenario were are holding this conference,” Mateo said.


The Conference will be held in partnership with the Metro Manila Development Authority (MMDA) and the PHIVOLCS, in support of UNISDR ARISE. There will be an estimated attendance of 1,000 people, comprised of PWDs, Senior Citizens and their companions.

“We would like to invite everyone from the PWD and Senior Citizens sectors to this very important gathering. We need all the information we can get from our disaster experts and government officials in order to make us more resilient to disasters. This conference forms part of our effort to show our support for the Filipino community,” Mateo added.