December 2014

SM Employees Bring Smiles to the Underprivileged This Christmas Season

More than 3,000 employees of retail giant SM Supermalls brought cheers through various charity events throughout the Christmas season for the underprivileged sectors of society.

Dubbed as ChriSMiles, the event is a nationwide employees volunteerism activity of SM Supermalls that aims to bring smiles to chosen beneficiaries of each mall. The program also encourages all SM employees to be more appreciative of their individual blessings by sharing these with the underprivileged sectors of society.

Last year, the ChriSMiles focused on those affected by Typhoon Yolanda. This year, each of the malls chose their beneficiaries who were either from a charitable or underprivileged sector from the communities where they operate. Majority of our ChriSMiles beneficiaries are children from orphanages and child-beneficiaries of the local DSWD units.

The children beneficiaries were treated to mall tours, rides at the malls’ theme parks and movie screenings at SM Cinemas. Snacks were provided and there were also gift-giving activities as well as some prepared a program with games and other activities participated in by employees and the children.

SM City Marilao for its part opened its Snow Playground to underprivileged children.
For the Head Office in Mall of Asia, employees donated their time, money, and school supplies to help the 150 children, who are either abandoned or abused, under the care of the social welfare office in Pasay City.

SM City malls in Baguio and Davao chose to fete senior citizens.  SM City Baguio opted to treat a 62-year old park attendant at the Baguio Children’s Park to a tour around the mall, movie at the Cinema and dinner with her family.

SM City Lucena gave Christmas gifts to 25 indigent families who are native residents of Lucena City.

SM City Rosales made 210 people with disabilities in Pangasinan happy by giving them various gifts while 4 malls in the the Visayas region (SM City Cebu, SM City Consolacion, SM City Bacolod and SM City Iloilo) opted to give back to the children of their janitorial and security agencies.

Participation of employees were through cash or donation in kind, as well as their personal time & effort.
SM City Iloilo and SM City Bacolod conducted garage sale to raise funds.

VP for Human Resources, Ms. Julie M. Miteria noted that what was started in 2012, made possible through the efforts of SM’s very dedicated employees, will continue every year hereafter – a tradition of giving to the communities served!


SM to lead info drive on Senior Citizens Law

Retail giant SM Supermalls is embarking on a nationwide information dissemination of the provisions of the Expanded Seniors Citizen Act under Republic Act 9994 to enable the elderlies to know their rights and privileges under the law.

This was bared recently by lawyer Romulo Macalintal, a senior citizen himself, during the Pamaskong Handog program, a Christmas event hosted by SM Supermalls for over 1,000 senior citizens, saying some 80 percent of senior citizens in the Philippines are not aware of their full rights and benefits under the Senior Citizens Act and its expanded version.


“I would say about 80 percent still do know the full benefits and rights due us seniors citizens under the law and as a result are denied many of their rights and privileges due them,” Macalintal said, noting that one of the glaring misconceptions is the need to present a senior citizens card to avail of the discounts and privileges.

He said paragraph (c), Art 5.5, Rule III of the law’s implementin10857896_690031531095725_368788445239473027_ng Rules and Regulations of the Expanded Senior Citizens Act provides that a senior citizen may use any government-issued identification documents indicating a senior citizen’s birth date and age to avail the benefits under the law. Theses Include Voter’s ID, SSS or GSIS ID, he pointed out.

It is for this reason that Macalintal has welcomed the invitation of SM Supermalls to be its senior citizens’ ambassador to disseminate the rights and privileges of senior citizens in all its mall and all over the country. “SM is embarking on a nationwide dissemination effort to promote the rights and privileges of senior citizens. I will conduct seminars and talk sessions for all tenants of SM malls for them to know the provisions of the law. Senior citizens will also be invited for them to know what are due them,” he said.


He added SM will also hand out the Filipino version of the senior citizens law to mall tenants and their clients to enable them to better understand the law, “SM has asked me to translate the law into Pilipino for better understanding. It is SM’s way of reaching out to more senior citizens and making sure all its tenants give them the full provisions of the law,” he said.

During the Pamaskong Handog event, senior citizens from all over Metro Manila were treated to a show featuring the Tiongco Brothers. Raffle prizes and other giveaways were also given to the attendees.

Danny Chavez, program director for SM Cares Committee on Senior Citizens, said the event is their way of thanking senior citizens for their years of service to the country and their respective families. “Senior citizens have always occupied a special place in all of SM’s operations. We hold various activities for them in all our malls and this is just one way of feting them this Christmas season,” he said.

Macalintal had earlier sued two restaurants for denying him and his wife their 20 percent discount for their failure to present their senior citizens card despite showing other government issued IDs bearing their birth dates.


Macalintal also won a landmark case when the Department of Trade Industry (DTI) sided with him in an issue whether the 20 percent discount granted to senior citizens is “over and above” the discounts offered and sold by an establishment to their clients without the permission or approval by the DTI.

In an opinion, the DTI said the 20 percent discount as a senior citizen is over and above the discount granted him under a promotion not permitted or approved by the DTI.

He said he had made it his lifelong commitment to promote the rights of more than 6 million Filipinos aged 60 and above.