More than 3,000 employees of retail giant SM Supermalls brought cheers through various charity events throughout the Christmas season for the underprivileged sectors of society.
Dubbed as ChriSMiles, the event is a nationwide employees volunteerism activity of SM Supermalls that aims to bring smiles to chosen beneficiaries of each mall. The program also encourages all SM employees to be more appreciative of their individual blessings by sharing these with the underprivileged sectors of society.
Last year, the ChriSMiles focused on those affected by Typhoon Yolanda. This year, each of the malls chose their beneficiaries who were either from a charitable or underprivileged sector from the communities where they operate. Majority of our ChriSMiles beneficiaries are children from orphanages and child-beneficiaries of the local DSWD units.
The children beneficiaries were treated to mall tours, rides at the malls’ theme parks and movie screenings at SM Cinemas. Snacks were provided and there were also gift-giving activities as well as some prepared a program with games and other activities participated in by employees and the children.
SM City Marilao for its part opened its Snow Playground to underprivileged children.
For the Head Office in Mall of Asia, employees donated their time, money, and school supplies to help the 150 children, who are either abandoned or abused, under the care of the social welfare office in Pasay City.
SM City malls in Baguio and Davao chose to fete senior citizens. SM City Baguio opted to treat a 62-year old park attendant at the Baguio Children’s Park to a tour around the mall, movie at the Cinema and dinner with her family.
SM City Lucena gave Christmas gifts to 25 indigent families who are native residents of Lucena City.
SM City Rosales made 210 people with disabilities in Pangasinan happy by giving them various gifts while 4 malls in the the Visayas region (SM City Cebu, SM City Consolacion, SM City Bacolod and SM City Iloilo) opted to give back to the children of their janitorial and security agencies.
VP for Human Resources, Ms. Julie M. Miteria noted that what was started in 2012, made possible through the efforts of SM’s very dedicated employees, will continue every year hereafter – a tradition of giving to the communities served!