April 2015

SM Marks Earth Day with Trash for Cash, Fun Run

SM Supermalls is taking its Trash to Cash initiative a notch further as it moves to involve not just its mall tenants and customers but the communities and local government as well.

Highlighting this year’s Earth Day Celebration, everyone is invited to go to any of the 51 SM Supermalls nationwide, to exchange their trash for cash on Wednesday, April 22, 2015 from 10:00 AM to 4:00 PM at assigned parking areas in the malls.

Trash that are acceptable are plastic and PET bottles,  tin and aluminum cans, books, newspapers and scratch papers, furniture made of wood, metal cookware and kitchen items, and similar items. (Not accepted due to their hazardous content however are batteries (Penlight, Double A) ink cartridge, computer, television and other electronic wastes.

The Trash to Cash Recycling Market is one of SM’s institutional environmental programs as it aims to engage the community in recycling efforts and hopes to teach them to minimize and manage solid waste.

According to Liza Silerio, Program Director for SM Cares Environment and Sustainability Committee: “Sustainability has been at the core of SM operations and developments and solid waste management is one of the pillars of our sustainability efforts. We also have initiatives in water recycling, air quality and energy efficiency,”

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SM’s Earth Day celebration is in partnership with Earth Day Network Philippines (EDNP) and the Department of Natural Resources (DENR).

SM will also support the 2015 PRO (Protect, Respect, Oversee) Earth Run on Saturday, April 25, 2015 at the SM Mall of Asia grounds in Pasay City. The event is presented by Earth Day Network Philippines. The event starts at 4:30 A.M. Interested participants are encouraged to register online at www.earthdayphilippines.org.

But more than the celebrations, Silerio said, Earth Day should be a conscious effort in our everyday lives. “The theme for the 2015 Earth Day is ‘Earth Day Every day, Everywhere, for Everyone.’ What could be a more fitting message than that? Observing Earth Day should be every day and by all of us wherever we may be. And we hope to get this consciousness across through these activities.”

For more details, the public may call (+632) 876-1111 (Standard charges apply), visit www.smcares.smdccn.com, www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.

More Photos:

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SM Mall of Asia

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 SM Mall of Asia

SM Angono (11)
SM Center Angono

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SM City Rosales

SM City Bacoor

SM Megamall



SMPSSM Center Pasig

Artworks of Pinoy with Austism in International Fashion Shows

Next month, piña gowns with artworks of Filipinos with autism will go international as they will be part of several fashion shows in the United States and Europe.

Launching the Fashion Arts Autism Benefit (FAAB) project during the 8th World Autism Awareness Day Celebration at the SM Mall of Asia Music Hall, Solinda Bautista, Autism Hearts Philippines Director, said piña gowns with hand paintings of Filipinos with autism will be featured in several fashion shows lined up this year starting next month in the United States and Europe.


Bautista said this will be the first time that artworks of people with autism will be featured in gowns in a fashion show.

The FAAB launching was made possible in partnership with SM Cares, the corporate social responsibility arm of SM Supermalls.

Bautista said the project started when the idea was broached by Erlinda Borromeo to US-based Filipino designer Anthony Legarda on the need to showcase paintings made by children with autism. Legarda, who is also a textile technologist, suggested that the piña fabric should be used a canvass for their artworks since it is indigenous to the Philippines.

“We want to showcase Filipino products and Filipino ingenuity. And were are not just talking ordinary talent here but extraordinary gifts coming from very special people,” Legarda said.


With his design, the participants underwent a workshop under visual artist and piña cloth expert Anna India Legaspi to teach them the basic techniques of painting on piña cloth. Legaspi said only after a three-hour session, the participants, namely Vico Cham, Nick Huang, Ralph Sy and Nina Bartolo, not only learned the basic of painting on piña cloth but they were already making their own rendition of the designs themselves.

“They learned so fast. We only needed one session and they were doing their own thing. It was such an amazing experience especially for me,” Legaspi said.

So far, the workshops have produced several notable art pieces which will be made into several gowns by Legarda. Three of the gowns that will be made will be featured in the fashion show he will have in May in Los Angeles.


In June this year, all the gowns will also be featured in fashion shows to be held in San Francisco during the World Autism Awareness Day and then in New York during the United Nations Forum on Autism. The gowns will also be shown during a World Health Conference in Geneva towards the last quarter of the year, Bautista said.

By the end of the year, the gowns will be sold at a public auction in the Philippines. All the proceeds of the sale will be used to sponsor more projects that will develop the full potentials of people with autism.


Bautista said FAAB is a pioneering and notable project that will open doors to people with autism especially those who are artistically inclined.

She said they saw it fit to launch the FAAB project during the autism awareness celebration since their theme this year is Employment: the Autism Advantage. “We want to show the world that people with autism could have normal lives and function in society as productive members. People with the condition thrive in consistency and they pay great attention to detail and this is where they excel. Nurture their passion and they excel with proper guidance and training,” Bautista said.

Mr. Bien Mateo, Program Director On Disability Affairs said SM Cares will remain committed to providing all the support to ensure the full potentials of people with autism and those with disabilities are realized. “We share in your advocacy and that is why we will be always be here with you in all your endeavors,” Mr. Mateo said.


After the FAAB launching, the group went to the iconic Globe landmark in front of the MOA complex for the “Light It Up Blue” Ceremony to highlight the event. For an hour, the Globe was lighted blue as symbol of hope for people with autism all over the world.

SM Cares Wins Global CSR Awards

SM Cares, the corporate social responsibility arm of SM Prime Holdings, Inc., received special awards from two prestigious international award-giving bodies for its outstanding programs and achievements in the field of CSR.

SM Cares was given the Special Merit Award during the 7th Annual Global CSR Summit and Awards 2015 held in Yogyakarta, Indonesia, under the category Best Community Programme.

The Global CSR Awards 2015 recognizes programs that demonstrate the Company’s leadership, sincerity and commitments in incorporating ethical values, compliance with legal requirements, and respect for individuals, communities and the environment in the way they do business.

Among the SM Cares programs cited were the Movies for the Deaf and Blind and Children with Autism, Casual Employment for Senior Citizens and the Housing Project for survivors of super typhoon Yolanda in the Visayas region.

Meanwhile, for its pioneering programs to alleviate the plight of People with Disabilities (PWDs), SM Cares was also conferred with a Special Recognition Award at the ASEAN Corporate Sustainability Summit and Awards 2015 (ACSSA), an awards program aimed at recognizing companies and organizations committed to sustainability excellence.


SM has been touted as the most PWD-friendly mall in the country, providing a second home to families with special needs by offering them sufficient accessibility.

Among its projects for 2014 included the Angels Walk for Autism, Happy Walk for Down Syndrome Awareness, Special Movie Screening for the Deaf & Blind; The Cascades Free Concert for PWDs; and the Best Buddies Friendship Bowling Games; and a Basketball Clinic for special children.

In accepting the award, Lisa Silerio, Head of the SM Cares Committee on Environment and Sustainability, said the award serves as an inspiration for continuing with its commitment towards being a responsible partner of communities where SM malls operate. “As a mall developer, we ensure that in our malls, nobody gets left behind, most especially the marginalized sectors of society get to enjoy the benefits and privileges of a second home in SM. We humbly receive this award as a reminder that more to be done in the service of customers and the community. This award serves as an inspiration for us to keep doing our share supporting communities for future generations,” Silerio said.

To know more about SM Cares, please visit www.smcares.smdccn.com or www.facebook.com/OfficialSMCares.