September 2015

SM By the BAY Spearheads a Bigger Coastal Cleanup

It was a bigger bay clean-up as hundreds of participants gathered to take part in the annual clean-up campaign of Manila Bay!

SM By the Bay was one of the organizations which took part in the Coastal Clean Up Drive in support of the International Coastal Cleanup program of the environmental non-profit group, Ocean Conservancy.


This year’s bigger and better coastal cleanup is supported by the Department of Environment and Natural Resources, the Philippine Coastguard and the local government of Pasay.

The event, which was supported by SM Cares, a Division of SM Foundation and the Corporate Social Responsibility arm of SM Prime Holdings, Inc., attracted more than 1,000 volunteers from different private and non-government organizations, was held at the 1.3-kilometer stretch of the SM by the BAY Central Park.

Perkin So, SM Supermalls’ Assistant Vice President for Operations, who took part in the event, said they were happy with the turnout of the participants because many more took part in the early morning clean up drive.  “There are more participants this year than last year and we are hopeful that this drive will resonate better with the public to take care of our coast lines and our waters,” he said.

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After the event, the Coastal Cleanup drive was able to collect several tons of trash. Participants of the cleanup drive were then asked to document the trash they collect, with the data gathered to be sent directly to Ocean Conservancy. The data gathered in this annual coastal cleanup are critical in determining the state of our coasts and sea water in the future, with the hopes that it will improve and not deteriorate in the long term.

The SM by the BAY Coastal Cleanup is an annual environmental awareness event wherein the coastal waters of Manila Bay will be celebrated and invigorated, not just for a day, but it will be an active drive that is promoted and supported the whole year-round.

With the continuing support of its local partners and sponsors, SM by the BAY is committed to the environment through raising awareness of ocean conservation, promoting community-based involvement, and improving the quality of the immediate area of Pasay City.

For media inquiries, contact or 5560364.


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SM Employees Share Love to the Elderly

Staying true to their commitment to continuously improve their relationship with the communities they serve, as well as strengthening their skills towards community development, SM employees took part in a program that aimed to give love to the elderly.


Hundreds of employees from SM Supermalls, SM Lifestyle Entertainment, Inc. (SMLEI), SM Family Entertainment, Inc. (FECI) and SM Engineering Design Development Corp. (SMEDD Corp.) participated in a one-day activity dubbed as “Show More Care for the Elderly”, an Employee Volunteerism Program spearheaded by SM Supermalls in all of its malls over the country.

Last September 12, the employee volunteers visited various senior citizen centers in the local communities where their malls operate. They held various activities for the elderly, focusing on grooming and wellness.

Seniors were given free haircuts, pampering, toiletry kits, gifts and food packs.  A short program and variety entertainment also took place. Employees likewise held interactive activities, such as learning sessions on common health concerns of the elderly, consultation with nurses, exercises and games


Aside from care for the elderly, SM’s employee volunteerism program also has projects for children and the community. Julie M. Miteria, Vice President of SM Supermalls Human Resources Department said SM’s volunteerism program is aimed at strengthening employees’ support to the communities where an SM Mall operates.

“Employee volunteerism is a way of life for our employees.  Our employees actively take part in it because it is part of our commitment to support the communities we serve. We also want to foster a more positive working environment in our malls.  In our own little way, we show that we are part of a bigger community and by so doing, we can make this world a better place to live in, because we are SM and SM cares, Miteria said.


The Employee Volunteerism Program is in support of the CSR initiatives of SM Cares.

SM Cares, a Division of SM Foundation, is the corporate social responsibility arm of retail giant, SM Prime Holdings, Inc. Its advocacies include programs for Persons with Disabilities, Children and Youth, Senior Citizens, Women and Breastfeeding Mothers, Overseas Filipino Workers, through the SM Global Pinoy and Environment and Sustainability.

Song, Dance, Prizes Thrill Seniors at SM

It was an afternoon full of music, raffle prizes and two international music icons. Hundreds of senior citizens gathered for SM Supermalls’ celebration of Grandparents’ Week last Saturday (September 12), a yearly event aimed to bring cheers to the elderly.

Through SM Cares, the corporate social responsibility arm of SM Prime Holdings, Inc., grandparents were feted with a show dubbed “Icons” that featured renowned international singers Mark Preston, formerly of the Lettermen and John Claude Gummoe, former member of the Cascades, at the Skydome of SM North Edsa.


Lourdes Sarmiento, 68, a retired dressmaker of Novaliches, Quezon City said it was her first time to attend a concert where the songs of her youth were sung by the singers themselves. “Their songs bring back a lot of memories and seeing the singers of those songs in person is really exciting for me,” she said.

Sarmiento was not alone as those present also danced and sang along the music made famous by Preston and Gummoe. Aside from the two music icons, local singers like the Rockin’ 60s also provided dance music during the concert. Raffle prizes were also given away during the event.


A mini fashion show featuring senior citizens dressed in beautiful gowns was also held during the program.

Danny Chavez, Director of SM Cares Program for Senior Citizens, said the “Icons” event was only one of the culminating events to celebrate Grandparents Week which started in August 30. He said all 52 SM malls all over the country had their own activities to mark Grandparents’ Week.


“This is our way of saying thank you to our grandparents. We want to give them a show that we know they will enjoy. We want them to relax, forget about their worries, bring them back in time and just have a good time,” he said.

He noted that during the Grandparents Week, they lined up several activities for seniors in all the SM malls.

“We did the Oldies but Techies program to teach our elderly how to use modern gadgets like computers and cellular phones. We also had our “Elderpreneurship” program in which we gave our seniors free space in our malls to sell their wares for one week. This is our way to support them since all proceeds go to them,” he said.


The program for seniors does not end with Grandparents Week, according to Chavez, as many activities are lined up for them in the coming weeks. “In October, all our malls will have the so-called “Oldietorium” in which we will feature vintage pieces to show our younger generation how things were before. This is something educational for everyone,” he said.

The SM Cares Senior Citizens Program takes on projects that not only recognize the elderly’s vast contribution to their families and the nation but alleviate their stature as important members of society. “This is SM’s commitment to our deeply rooted values of caring for our elderly and this is also consistent with SM’s thrust of being a mall for all, where everybody is taken cared of,” Chavez said.