The United Nations Children’s Fund (UNICEF) is celebrating 70 years of helping children all over world through an interactive exhibit in SM malls.
The exhibit features UNICEF’s lifesaving work for children in the areas of Health and Nutrition, Education, Water, Sanitation and Hygiene (WASH), Child Protection, and Emergencies & Disaster Risk Reduction. It also features an innovative virtual reality section, where one can get a 360 degree experience of how life is like for children escaping the violence in Syria.
“For 70 years, UNICEF has worked to improve the lives of the most disadvantaged, vulnerable, and excluded children around the world. We believe that every child, regardless of their background and circumstances, should have a fair chance at life and be able to reach their full potential,” says UNICEF Country Representative Lotta Sylwander.
She adds, “It is our hope that by learning about the issues that children face and what UNICEF does to address these, we can urge the public to give their support, in any way they can. We are grateful to SM Supermalls for their steadfast support in raising awareness on children’s issues and protecting their rights.”
UNICEF does not get any funding from the UN and depends solely on voluntary donations from organizations and individuals to carry out its mission of helping children the most disadvantaged children in the Philippines and all over the world.
Annie Garcia, President of SM Supermalls, said it has always been an honor to be a partner of UNICEF in its many programs for children. “SM’s partnership with UNICEF goes a long way and we are deeply honored that they have chosen to celebrate their 70th anniversary with us,” she stated.
SM and UNICEF have been partners since 2008, working together in various projects such as in Water, Sanitation & Hygiene wherein a portion of the proceeds of SM’s bottled water goes to the organization’s efforts to provide clean drinking water to various provinces in the country.
SM and UNICEF have also recently partnered in a Book reading Program in which 3,600 public school children were given free books.
Royston Cabuñag, Director of SM Cares Program on Children & Youth, pointed out that SM has evolved from just being a mall developer to a builder of communities through its many programs that uplift the lives of people where their malls operate. “Today marks another milestone as we celebrate UNICEF’s 70th year anniversary of helping children and it is during events like these that we define our role in society that give us fulfillment and allows us to transform not only professionally but also personally as we grow from just being a mall developer to community builder amidst the changes of a growing nation,” Cabuñag said.
The UNICEF: 70 Years for Every Child exhibit will go to other SM malls including SM Southmall, SM City San Lazaro and SM City Fairview from August to October. The exhibit is made possible through the support of SM Supermalls, SM Cares, Samsung, Papercon, Airspeed Philippines, and Studio Dialogo.