March 2017

SM Commits to Go Beyond the Hour in Earth Hour

DENR allots P7 billion to plant 1.3 M hectares of bamboo and mangrove in 6 years


Staying true to its commitment to sustainability and environmental protection, SM Prime Holdings Inc. has challenged the public to see Earth Hour as just a 60-minute event for the environment but a continuing personal pledge to climate action.

Speaking during the recently concluded Switch Off ceremony of Earth Hour spearheaded by World Wide Fund for Nature (WWF) at the SM Mall of Asia in Pasay City, Steven Tan, Senior Vice President of SM Supermalls, said SM for its part will continue to go beyond the one-hour light switch off by intensifying and strengthening its efforts to address climate change considering the impact it has on the communities all over the country.

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“We are now facing a climate crossroad and it’s up to us to make the right choice. A choice which transcends borders and generations. Let us go beyond the hour and find ways to continue to shine for climate action,” Tan said.

Earth Hour is a global effort to raise awareness on environmental issues particularly climate change and its effects on people and Planet Earth.

Through the years, SM made environmental management the core of its every development. SM Cares has likewise embarked on sustainable programs that focus on energy efficiency, solid waste management, air quality and water recycling.

Tan also stated that with a daily traffic of 3.5 million and more than 18,000 tenants, SM Supermalls is in a position to show the importance of caring for the environment and ensuring a sustainable future for the next generation.

“We at SM Supermalls are a firm believer that the challenge of climate change can only be truly addressed by the collective will and united resolve of every individual. With a daily traffic of 3.3 million, SM Supermalls is excited to share this hour to each and every Filipino who choose to change climate change,” he stressed.


Customers from SM Cabanatuan

WWF had partnered yet again with SM Cares, the corporate social responsibility arm of SM Prime Holdings, in this year’s celebration of Earth Hour. The event, which was held at the SM By the Bay, was attended by top government officials including Environment and Natural Resources Undersecretary Demetrio Ignacio Jr. and Metro Manila Development Authority Spokesperson Celine Pialago, WWF Philippines Chairman Aurelio Montinola and celebrity Ambassadors Mikee Cojuangco-Jaworski, Isa Calzado, Janine Gutierrez and Andre Paras and SM executives.


Environment and Natural Resources Undersecretary Demetrio Ignacio, Jr.


Metro Manila Development Authority Spokesperson Celine Pialago


WWF Philippines Chairman Aurelio Montinola


Celebrity Ambassadors Marc Nelson, Rovilson Fernandez, Mikee Cojuangco-Jaworski, Isa Calzado, Janine Gutierrez and Andre Paras

They took turns in pedaling the stationary bikes to light the Earth Hour globe during the 1-hour switch off which started at 8:30 p.m. The switch-off was also participated in by all the SM malls, 60 in the Philippines and 7 in China and 5 residences of SM Development Corporation (SMDC).


At the center is SM Prime Holdings President Jeffrey Lim

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Meanwhile, Ignacio, during his switch-off address, bared that the DENR has allotted P7 billion in order to plant 1.3 million hectares with bamboo and mangroves in the next 6 years.

“In the next six years of this administration, one of our priority programs is the National Greening Program and P7 billion had been allotted to plant 1 million hectares of bamboo and 300,000 hectares of mangrove.” he stated.

He explained that bamboo and mangrove were chosen because they grow fast and they have the highest carbon sequestration potential or the process by which carbon dioxide is removed from the atmosphere. “Bamboo also prevents erosion and siltation that destroy our lakes, rivers and coastal areas”.

#SMEarthHour #ChangeClimateChange #SupportingCommunities #SMCares

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Teenpreneur Challenge Gets Bigger and Better

Cebu, Davao eyed for young businessmen


Every year, about a dozen or so high schools from Metro Manila participate in the annual competition that aims to expose students to entrepreneurship and how it can be used to fight poverty. Each participating schools forms a team which eventually partnered with a micro-entrepreneur from an underprivileged community.

The task of each school vying for top awards is to innovate, re-engineer, or change altogether the micro-entrepreneur’s existing livelihood product in order to generate more sales and profits.














This year’s participating schools are De LaSalle Greenhills, Falcon School, Golden Faith School, Sacred Heart Academy, St. Paul’s College, Paref Northfield School and Lorenzo Ruiz de Manila School.
According to Mr. Eduardo Silva, ESA Director of Academics, this inter-high school competition aims to help underprivileged communities uplift their lives through business, and they are eyeing the cities of Cebu and Davao to widen the community reach of the yearly challenge. They are also drawing up plans to provide stalls in each of the 58 SM Malls nationwide to ramp up public reach.

Silva said the competition is directed not just to uplift the lives of various underprivileged communities but at the same time provide a venue for students who want to learn the ropes of doing business even at an early age.

“Business is about trying to show initiative. You will have to solve problems. I know each and every one of you has experienced, each team has run into difficulties and varying types of problems, unforeseen events but that’s part of business, that’s part of the training,” he told the participants of the event.

“Young people like us can do something about it. You are actually helping fight poverty. You are taking action and that is important. And even at a young age it is important for you to realize you can make a positive impact to the community. I’m happy to see that all of you are able to surmount those problems and you are able to come up with your product. And at the end of the day it is to help your product grow and you are continuing this tradition.” he said.





Three categories were awarded, focusing on the innovation, design and sales achieved by the students during the competition.

Ian Mathay, Assistant Vice President of SM Supermalls and SM Cares Program Director for Social Entrepreneurship, said the Teenpreneur Challenge is SM’s way of encouraging social entrepreneurship within communities.

“SM Cares believes in the youth and one way of nurturing them is to instil the value of hard work and compassion to the underprivileged. This is the main reason we have always been supportive of the Teenpreneurship Challenge,” he added.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include, Programs on Children and Youth, Senior Citizens, Persons with Disabilities, Women and Breastfeeding, OFWs (SM Global Pinoy), Environment and Sustainability and Social Entrepreneurship.

To know more about SM Cares and its CSR programs, you may visit or