SM Cares for Children & Youth Development

SM builds our all-access malls with tiny feet in mind, and upgrades existing ones to include the latest in child-proof technology. This means we make sure all our facilities are children-friendly. We have guard rails in escalators and step guides throughout the building. Facilities are designed with kiddie sizes from restrooms to emergency buttons to payphones.

All front liners and tenants go through child management seminars. Everyone from the mall manager down to the janitor is fully capable of dealing with a child with special needs, or a family in distress.

SM also celebrates the National Children’s Book Reading Day across all the 48 malls in the Philippines and the 6 malls in China. Children from both public and private schools are invited to the malls for a day of book reading and storytelling. The children also get to bring home their own books donated by SM Foundation and event partners.

The Global Youth Summit, an annual gathering of student leaders all over the Philippines and from other countries, gives an opportunity for the youth to hone their creativity and leadership skills. Inspirational speakers also share their wisdom and experience to the thousands of attendees.
SM has also partnered with UNICEF in various projects that benefits the Filipino youth. This includes the Drink for 2 campaign, wherein a portion of the sales of the SM supermalls bottled water goes to UNICEF and is used for installations that provide clean drinking water in remote provinces in the Philippines.