We work on ensuring our senior citizens are well-integrated in the community. SM goes beyond offering senior citizens courtesy lanes. We design programs that encourage the elderly to be more active, engaged and social.
We host activities that promote healthy lifestyle and provide trainings for the elderly, from information technology to livelihood.
Initiatives that were started for the seniors included courtesy lanes in the malls, complimentary health and fitness classes, and computer literacy sessions.
During the 2013 barangay elections, the Commission on Elections (COMELEC) identified four SM malls as the pilot-polling locations for senior citizens. The voters’ proximity to the communities also made it convenient for senior citizens to exercise the right to vote.
To support the government’s thrust, SM gave them the opportunity to be casually employed as mall greeters and ushers.
Through the Elderly Care program, SM shows that life does not slow down after retirement. It just gets better.