Isang Pasasalamat

Thank you to all the donors of the SM Cares Housing Project for the survivors of typhoon Yolanda!

As a responsible mall developer and as part of SM’s commitment to serve and give back to the community and the country, SM Cares, through its Housing Program, has built 1,000 disaster-resilient homes for the families who were affected by Typhoon Haiyan.

The project was spearheaded by SM, full privately funded with donations coming from its tenants, business partners, employees, and the community. Its aim is to show that a collective effort from the private sector can make a significant positive change in communities, most especially those that were affected by the typhoon.

The houses have been given to selected beneficiaries for free.

The houses are made with concrete ceilings and roofs and walls (2,500 psi) to accelerate the conventional building method and it is also equipped with proper ventilation. It can withstand severe weather conditions without major damage and are designed higher than government mandated standards.

Each village is fitted with basic amenities such as street lights, electricity, water, a basketball court and one has a community center (Bogo).

To enable a sustained community after the families have moved in their new houses, SM engaged the services of non-government organizations that are assigned per each village. These NGO’s partner with the local government in identifying the selected beneficiaries. Likewise, the partners handle the soft-component – or the community development function – for each village.

The residents are given an opportunity to be involved in their own community by allowing them to engage in various activities and programs such as livelihood and values formation seminars, membership to their local cooperative, tree planting activities, rehabilitation assistance of their local establishments, and waste segregation schemes.

Solicitation booths were put up across all the SM Mall in the Philippines, as well as donation coin cans placed in all tenant’s shops. SM wanted to extend the opportunity for people to help the survivors of the typhoon by making donations and contributions more accessible.

All of these efforts are on top of the PHP100M that SM initially committed for the communities affected by the typhoon. The company announced the SM Cares Housing Program through traditional media such as TV, radio, print ads, press releases, social media and digital communication to encourage more people to donate, providing an opportunity for the community to be part of a bigger goal of nation building and uplifting the lives of those affected by the typhoon.

The project allowed us to serve these people beyond what we usually do as a mall developer. It has also proven that the spirit of “bayanihan” (camaraderie) is still alive in the hearts of the Filipinos and that we, as a nation will continue to help each other in order to rise and get back on our feet.

This is what sets the project apart: A unique display of trust, strong camaraderie and support between SM and its business partners, employees, tenants and the community.

After delivering the 1,000 houses as committed, we are happy to announce that we will soon start building another 200 houses in addition to our commitment.

KEY INSIGHTS:

TURN-OVER DATE:

  • November 2014
    Bogo, Cebu
    200 houses
  • October 2015
    Concepcion, Iloilo
    200 houses
  • April 2016
    Tacloban, Leyte
    400 houses
  • October 2016
    Ormoc, Leyte
    200 houses

NGO PARTNERS:

Our NGO partners did the profiling and validation of home partners. They facilitated the signing of MOA with the home partners (25 year usufruct agreement as condition of the award). The NGOs conducted values formation, skills training, and organized the community and established Homeowners Associations.

  • Bogo, Cebu
    Ramon Aboitiz Foundation, Inc. (RAFI)
  • Concepcion, Iloilo
    Jaro Archdiocesan Social Action Center & Daughters of Charity
  • Tacloban, Leyte
    Couples-For-Christ ANCOP and Roman Catholic Archdiocese of Palo
  • Ormoc, Leyte
    Roman Catholic Archdiocese of Palo (RCAP)



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