Share a Merry SM Christmas this year to children in need!
The SM Bears of Joy is an annual charity project of SM Cares, SM Supermalls, and Toy Kingdom. For only P200.00, a customer can buy a pair of toy bears, where 1 goes to the customer and the other is left for donation. The customer writes down their name on the card attached to the bear, to make the donation more personal and heartwarming. They will also write their name on the donors wall in the mall so that the donors are publicly acknowledged. Selling is done across selected SM establishments.
This is the 7th year of having the SM Bears of Joy, and more than 60,000 children were already shared with joy every Christmas season.
All collected toy bears will be donated to SM Prime’s chosen beneficiaries, in the communities where we are present. The beneficiaries range from public orphanages, child community centers or related non-government organizations.